How to Properly Ask for Design Feedback in Facebook Groups
Facebook groups are ahmazing, In fact it's one of the reasons I still have a Facebook account. Groups are a great way to connect with like-minded people, form friendships, start a mastermind club, find people to collaborate with, etc. However, they aren't the best place to ask for design feedback.
You might be thinking, "whaaat? I always get such good feedback when I need it."
If you are happy with the feedback you're receiving in groups then you are:
1. likely doing the one thing a lot of people fail at, and that's how to properly ask for feedback.
2. Not understanding what is and isn't valuable feedback .
If you are going to ask for design feedback in a Facebook group then you have to make sure you're doing it right.
By the end of this post you'll understand the problem with asking for design feedback in Facebook groups, and how to master getting the proper feedback your brand needs and deserves.
I totally get it, if you are designing for yourself it's super important to get feedback from others and the obvious place to go is to a familiar Facebook group. I love Facebook groups, I'm in a lot of them and I love connecting, offering advice, and seeing what others are up to. Too often though I see people putting a screenshot of logo options they've created and simply saying "please help me pick a logo for my business."
and that's it.
THE MISTAKE YOU ARE MAKING WHEN ASKING FOR FEEDBACK
Imagine walking into a room filled with 100 strangers and asking
"what logo should I choose for my business?"
There are a few things wrong with that question:
1. They don't know you or your brand. Sure they can tell you what option you should choose, but since they don't know anything about your brand they are picking a logo that looks nice to them without considering your brand needs and audience.
2. It's important to remember that 90% of the people in Facebook group...
a). Know absolutely nothing about your brand because you haven't told them.
b). They don't know your target audience.
c). They don't know your brands tone of voice.
d) A lot of them aren't designers so if you're after really, REALLY valuable design advice, you might not get it.
so why would they know what logo is best for you?
A logo isn't what looks the nicest, it's what works best for your brand.
How to properly ask for feedback
By now you're probably like, "okay, Meagen, I get it but what should I be saying?"
Plain and simple you want to tell them a bit about your brand.
Before you hit the submit button on your feedback thread make sure you are including the following information:
1. Why you started your business. Are you just starting out or have you been around for a while?
2. A few goals you have for your business short-term.
3. List a few of your brand keywords. For example, modern, clean, professional, gender neutral, etc.
4. Who your target audience is. Example: Male and Female, ages 18-25, who are active and in shape. (the more details the better.)
5. Limit your logo options. Don't have 6-12 options and ask people to pick, especially if they all look similar. 2-4 is a good amount to show. Make sure each logo option is unique.
6. Give it time. If you post in a group and 3 suggestions later you've already made up your mind then really, what was the point in asking? Let people comment, give them time, and go back at the end of the day to see what they are suggesting.
7. Ask readers what they don't like about your logos. This may sound harsh but you might get better answers than when you ask them what they do like about your logos.
8. Most importantly, explain why you designed them the way you did. If you explain why you added that star shape in your logo (not because it just looks pretty) and the meaning behind it, your audience will understand, therefore providing you better feedback.
You might be thinking, "whaaaa" am I supposed to write a novel anytime I want feedback? Nope, nope, not at all. It might be a paragraph or two but hey, if someone isn't willing to read what you have to say do you really want feedback from them? People who take their time reading longer comments will give valuable feedback and that right there is what you are after!
This also applies to things like colour palette decisions, fonts, icons, illustrations, etc.
Writing copy or trying to brainstorm what you're going to say can be a bit time-consuming, so I went ahead and did the work for you. Make sure to download my feedback swipe template and adjust it to your needs the next time you need feedback.
Don't settle for mediocre feedback, get the feedback that is actually going to help you and your brand flourish.