How To Decide On A Logo Design For Your Business

The ultimate guide on how to decide on a logo design for your business. Click through for font recommendations, type tips, colour help, and more!

If you are designing a logo for yourself you need to make sure it works for your brand. Even though your logo isn't 100% of what makes up your brand, it is a pretty big element and you want to make sure it speaks for your brand in the right tone and voice. 

I think the biggest misconception about designing a logo for yourself, especially if you are not a designer, is that it doesn't have to be that good because you can always make changes to it later. Nowadays people are in a rush to get things done so they can move forward, and unfortunately because of this DIY logo design suffers. 

If your mindset is to pump out a logo in a day and get it on your site then the hard truth is your logo isn't going to work for your brand and you'll likely end up changing it over and over.


One of the key things to remember is that Good logo design takes time.


Whenever I'm working with a client they can expect up to two weeks before they get the first round of logo designs.

  1. I spend a few days researching their company, writing out brand keywords, sketching out random thoughts and ideas, etc.
     
  2. Only after the first step I move on to the inspiration / moodboard stage. 
     
  3. Once I have enough inspiration collected I put together a moodboard and will then send it to the client for approval.
     
  4. After the moodboard is approved I spend about a week and a half designing 2-3 logo options for them to go over. 

What's the problem with changing my logo?

I've mentioned this in earlier blog posts but it's so important to remember that if you're constantly changing your logo you are not creating a memorable brand for your business. Your number one goal should be to create a logo that will last you years and years. Your logo should grow with your brand so it's totally understandable to have to make small tweaks here and there to improve it over the years. 

One of the main reasons people are constantly redesigning their logo is because they use trends that go out of style. I won't go too much into this because I've written a whole blog post on it. Plain and simple, you want to create an evergreen logo that won't go out of style and will keep you happy throughout the years.



How do I know what design elements I should have in my logo? 

Everyone's brand is unique to their business so there really isn't a right or wrong answer for this, however, there are a few options that just make sense when designing a logo for your specific business. 

Below I've listed a few business personalities along with a few different design elements that you can add that will make sense for that specific personality. Please keep in mind there are exceptions to each of these logo categories, however, if you're just starting out this will put you on the right path.

The font suggestions below are all free and you can find them on sites like Font Squirrel. 


Decide on a logo design for your brand

 

If your business is corporate and professional here are a few options:

Typography

  • Serif fonts
  • Sans-serif fonts
  • Different font weights. For example using a bold typeface for your primary font and using a light typeface for your secondary font.

Free Fonts

  • Andada 
  • Anglecia Pro Display
  • Afta Serif
  • Ashbury
  • Bentham

Colours

  • Warm variations of colours such as blue, red, orange, violet, green, yellow.

Avoid

  • Brush fonts
  • Round fonts
  • Feminine script fonts
  • Pastel colours
  • Using too many bright fonts
     

Below are some examples of logos that have a corporate/professional vibe. Click each image to visit the Dribbble page of the designer.


Decide on a logo design for your brand

If your business is feminine and flirty here are a few options:

Typography

  • Thin sans-serif fonts
  • Script fonts that aren't too hard to read
  • Bold serif fonts

Fonts

  • Dancing Script
  • Alex Brush
  • Playfair Display
  • Otama E.P
  • Elsie
  • England Hand

Colours

  • Light colours
  • Pastels
  • Purples, Yellows, Pinks, and Creams

Avoid

  • Slab serif fonts
  • Brush scripts (they are a trend)
  • Dark colours especially browns and greys
  • Script fonts that are impossible to read

Below are some examples of logos that have a corporate/professional vibe. Click each image to visit the Dribbble page of the designer.


Decide on a logo design for your brand

If your business is childlike and fun here are a few options:

Typography

  • Thin fonts
  • Sans-serif fonts
  • Round fonts
  • Bold fonts
  • Inline fonts

Fonts

  • Coiny
  • BPReplay
  • Matchbook
  • HVD Comic Serif
  • Pupcat

Colours

  • Primary colours
  • Bright colours

Avoid

  • Slab serif fonts
  • Brush script fonts
  • Bold serif fonts

Below are some examples of logos that have a corporate/professional vibe. Click each image to visit the Dribbble page of the designer.


Decide on a logo design for your brand

If your business is casual and modern here are a few options:


Typography

  • Sans-serif fonts
  • Thin fonts
  • Bold 
  • Tall fonts

Fonts

  • Gilroy
  • Josefin Sans
  • Loew
  • Merge
  • Merriweather Sans
  • Open Sans Condensed 

Colours

  • Light colours
  • greys, nudes,creams

Avoid

  • Serif fonts
  • Script fonts
  • Brush fonts

Below are some examples of logos that have a corporate/professional vibe. Click each image to visit the Dribbble page of the designer.


Decide on a logo design for your brand

If your business is masculine and bold here are a few options:

Typography

  • Sans-serif fonts
  • Bold fonts
  • Slab Serifs

Fonts

  • Bungee
  • Coda
  • Chunkfive
  • Francois One
  • Hominis 
  • Alfa Slab

Colours

  • Dark colours such as greys, blacks, and blues
  • Gold and silver

Avoid

  • Script fonts
  • Thin fonts
  • Brush fonts

Below are some examples of logos that have a corporate/professional vibe. Click each image to visit the Dribbble page of the designer.

A good thing to remember when designing your logo is that less is more. Don't feel like you need to have a huge graphic in your logo, or a ton of colour, and some elaborate design.

If you look at some big brands like Coca Cola, Nike, and Squarespace you will notice they are quite simple in design. Simple design means your logo will last throughout the years and you won't need to go back and make changes. A good logo is meant to last you years and years so avoid the bells and whistles and keep it simple. 

I hope you found this helpful especially if you are just starting out!