Whether you are designing a logo for yourself or working with a designer you want to make sure the logo will work for your brand. If you or your designer isn't digging deep enough into your brand, your goals, and your target market than you might end up with a logo that won't work for you. Even though your logo isn't 100% of what makes up your brand, it is a pretty big element and you want to make sure it speaks for your brand in the right tone and voice.
Creating a brand for your business involves a lot more than creating a logo and calling it a day. Your brand is your company's voice, it speaks for your business when you can't so it's important that you have a solid and consistent brand strategy in place.
What a lot of people fail to acknowledge is that your logo alone isn't your brand. Your brand is a whole bunch of items that come together to form your company such as:
When it comes time to pick out fonts for your brand you might go with what you think is the nicest looking or the cheapest/free, which makes total sense if you don't know much about fonts and the power they hold. The problem with picking any old font is that you could be conveying a tone for your brand that you don't want without even realizing.
Wouldn't it be amazing if you could design a logo that you not only love in the moment but 5 years down the road you still are just as much in love and have no desire to change it? I think that is the ultimate goal for everyone who is looking for their perfect logo design.
One of the most important things you can do for your blog is humanize it. The internet is wildly popular and because of this a good chunk of people who run their businesses online almost never talk face-to-face with their clients/readers. It is so important that you add your personality to your blog to have that special connection with your reader.
Today I'll be discussing why creating a brand guide is crucial for your brand. So let's dig in and start with the why. Say you've spent hours upon hours creating a brand you finally love (trust me, I know how hard that can be) but you skip on creating a brand guide. It's pretty much like writing your first novel and not hitting save once. You put so much hard work into creating your work and in the end you don't have a home for it. All that time and effort eventually becomes lost and you are back to square one. Scary, right?!
I'm going to start this post by asking you a question. What is the one thing you find the hardest when it comes to branding your business? For me, it's wanting to change my logo, my colour palette, or my social media templates, ALL THE TIME! I find it hard to be happy with my brand and I feel like there is something always missing from it. I think the reason why I have this problem is because I am my own designer which makes me suuuuper picky about everything.